PACKAGING
|
BRANDING
|
SOTOJI REBRANDING
Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
PACKAGING
|
BRANDING
|
SOTOJI REBRANDING
Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
PACKAGING
|
BRANDING
|
SOTOJI REBRANDING
Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
PACKAGING
|
BRANDING
|
SOTOJI REBRANDING
Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
PACKAGING
|
BRANDING
|
SOTOJI REBRANDING
Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
PACKAGING
|
BRANDING
|
SOTOJI REBRANDING
Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
FINAL DESIGN
COMPARISON
Before
After
MORE WORK
UI/UX
|
WEB DESIGN
|
Wuling Website
Since entering Indonesia in 2017, Wuling has grown to become the longest running Chinese automotive brand in the country. In 2025, Wuling is taking a bold step with a comprehensive rebranding effort—covering both marketing and its website aimed at driving stronger engagement and increasing lead data.
UI/UX
|
WEB DESIGN
|
Wuling Website
Since entering Indonesia in 2017, Wuling has grown to become the longest running Chinese automotive brand in the country. In 2025, Wuling is taking a bold step with a comprehensive rebranding effort—covering both marketing and its website aimed at driving stronger engagement and increasing lead data.
UI/UX
|
WEB DESIGN
|
Wuling Website
Since entering Indonesia in 2017, Wuling has grown to become the longest running Chinese automotive brand in the country. In 2025, Wuling is taking a bold step with a comprehensive rebranding effort—covering both marketing and its website aimed at driving stronger engagement and increasing lead data.
UI/UX
|
WEB DESIGN
|
Wuling Website
Since entering Indonesia in 2017, Wuling has grown to become the longest running Chinese automotive brand in the country. In 2025, Wuling is taking a bold step with a comprehensive rebranding effort—covering both marketing and its website aimed at driving stronger engagement and increasing lead data.
UI/UX
|
WEB DESIGN
|
Wuling Website
Since entering Indonesia in 2017, Wuling has grown to become the longest running Chinese automotive brand in the country. In 2025, Wuling is taking a bold step with a comprehensive rebranding effort—covering both marketing and its website aimed at driving stronger engagement and increasing lead data.
UI/UX
|
WEB DESIGN
|
Chery Website
In 2023, Chery revamped its official website with a simpler and more premium design. The new look focuses on intuitive user experience, easier navigation, and optimization to generate more leads from potential automotive customers.
UI/UX
|
WEB DESIGN
|
Chery Website
In 2023, Chery revamped its official website with a simpler and more premium design. The new look focuses on intuitive user experience, easier navigation, and optimization to generate more leads from potential automotive customers.
UI/UX
|
WEB DESIGN
|
Chery Website
In 2023, Chery revamped its official website with a simpler and more premium design. The new look focuses on intuitive user experience, easier navigation, and optimization to generate more leads from potential automotive customers.
UI/UX
|
WEB DESIGN
|
Chery Website
In 2023, Chery revamped its official website with a simpler and more premium design. The new look focuses on intuitive user experience, easier navigation, and optimization to generate more leads from potential automotive customers.
UI/UX
|
WEB DESIGN
|
Chery Website
In 2023, Chery revamped its official website with a simpler and more premium design. The new look focuses on intuitive user experience, easier navigation, and optimization to generate more leads from potential automotive customers.
UI/UX
|
WEB DESIGN
|
Tripatra Website
Tripatra Indonesia revamped its website to present a simpler, more premium, and modern look. This initiative aims to enhance user experience, strengthen its professional image, and provide easier access to information for clients and business partners.
UI/UX
|
WEB DESIGN
|
Tripatra Website
Tripatra Indonesia revamped its website to present a simpler, more premium, and modern look. This initiative aims to enhance user experience, strengthen its professional image, and provide easier access to information for clients and business partners.
UI/UX
|
WEB DESIGN
|
Tripatra Website
Tripatra Indonesia revamped its website to present a simpler, more premium, and modern look. This initiative aims to enhance user experience, strengthen its professional image, and provide easier access to information for clients and business partners.
UI/UX
|
WEB DESIGN
|
Tripatra Website
Tripatra Indonesia revamped its website to present a simpler, more premium, and modern look. This initiative aims to enhance user experience, strengthen its professional image, and provide easier access to information for clients and business partners.
UI/UX
|
WEB DESIGN
|
Tripatra Website
Tripatra Indonesia revamped its website to present a simpler, more premium, and modern look. This initiative aims to enhance user experience, strengthen its professional image, and provide easier access to information for clients and business partners.
